A new business wants to reshape product returns – is this a viable model?

A start-up called Happy Returns takes the work out of the e-retailer’s hands by accepting customer returns in their multiple locations.

This concept is very attractive for the consumer. But then the consumer isn’t paying for any of the myriad processes that ensue when she shows up with one or more returns. If one were to draw the process flow diagram for all the things that have to happen to do this right, the very next question should be: Who can actually do this for a reasonable fee?  Read about our reservations with this model…