James Ray

Senior Consultant, IT executive and Loyalty Program specialist

James Ray is a retail systems & information technology professional with C-suite executive experience in retail chain store, ecommerce, and consumer direct marketing businesses. Internationally recognized shopper loyalty program and omni-channel customer relationship marketing (CRM) systems specialist.

As a loyalty program designer, developer, and operator, James has worked with several of the world’s largest and most successful coalition loyalty programs, including Air Miles in Canada, Upromise, and NASCAR Racepoints in the USA. He has assisted several large chain-store retailers in developing and operating their proprietary loyalty programs, including Staples Dividends, A.C. Moore Rewards, and Eastern Mountain Sports (EMS) Rewards.