Spirited discussion on a clearly difficult topic. Read our perspective.
It is done all over Europe with soccer teams. It is not attractive and it appears ‘cheap.’ We really don;t like it.
Done measuredly and optimally, it is still a good idea to print and mail catalogs. Read more…
How should we treat and justify investments in infrastructure? Read our post in the RetailWire discussion today.
There are items which, if IoT enabled, will make it easier for consumers at large to adopt the entire concept. I believe that it is not so much up to the retailers to entice consumers to purchase IoT products as it is for the product designers to come up with useful, practical applications of IoT […]
A start-up called Happy Returns takes the work out of the e-retailer’s hands by accepting customer returns in their multiple locations. This concept is very attractive for the consumer. But then the consumer isn’t paying for any of the myriad processes that ensue when she shows up with one or more returns. If one were […]
As with anything else in the universe, the effectiveness of texting is relative. Any form of communication that is not excessive, and is useful to the consumer more often than not, is an acceptable form of communication. Read more…
New complexities arise with the digital transformation. It is not so simple as buy it here here, ship it from there, etc. Store associates have to be trained in functions they didn’t perform before, and a a cost to the retailer. Read our thoughts.