New complexities arise with the digital transformation. It is not so simple as buy it here here, ship it from there, etc. Store associates have to be trained in functions they didn’t perform before, and a a cost to the retailer. Read our thoughts.
See our views on the subject of this emerging technology and how it plays in certain categories.
There hasn’t been an Instagram most of my life (and I don’t use it now, either). Read more…
First, let us agree that when this madness called BOPIS and BOSS started, it sounded like a very accommodating idea, which it is, but few if anyone paid attention to its unintended consequences. We have three dynamics at work here.
Mass emails can be (are) annoying. The good news is that more and more retailers are getting to know who their customers are, their preferences, and can or will be able to target their emailing campaigns so that they are more relevant and less annoying. Read more of our Braintrust commentary on Retail Wire.
The smartphone is the wallet of tomorrow.
While we don’t have the least secure credit card system, we certainly do not have the most secure that is currently available and the real frustration is that, having mandated a fairly dramatic change to the process, we didn’t mandate the change to the best then-available method! Read on…
The fingerprint scan by Apple works well for me, and it IS me! Read more…
No question about it! We’re moving away from the physical wallet and into the smartphone with everything we used to keep in our wallet, including our driver’s licenses. I wrote a white paper on the subject. Read more of our comments!
The actual ordering of groceries online will continue to be done from a desktop (home or office) or mobile (on the go) device. Special offers by the retailer to the customer will become more prevalent on mobile devices, with a “Buy” button or “Add To My Shopping List” button included with the personalized offer. […]