First, let us agree that when this madness called BOPIS and BOSS started, it sounded like a very accommodating idea, which it is, but few if anyone paid attention to its unintended consequences. We have three dynamics at work here.
Are mass e-mail campaigns here to stay? And what would that mean to consumers?
Mass emails can be (are) annoying. The good news is that more and more retailers are getting to know who their customers are, their preferences, and can or will be able to target their emailing campaigns so that they are more relevant and less annoying. Read more of our Braintrust commentary on Retail Wire.
We commented on Retail Wire’s: Retail and the cashless society
The smartphone is the wallet of tomorrow.
What’s the holdup with EMV cards? We commented on Retail Wire
While we don’t have the least secure credit card system, we certainly do not have the most secure that is currently available and the real frustration is that, having mandated a fairly dramatic change to the process, we didn’t mandate the change to the best then-available method! Read on…
Are selfies the future of mobile payment tech? Better coif your hair…
The fingerprint scan by Apple works well for me, and it IS me! Read more…
Should plastic loyalty cards go digital?
No question about it! We’re moving away from the physical wallet and into the smartphone with everything we used to keep in our wallet, including our driver’s licenses. I wrote a white paper on the subject. Read more of our comments!
Consumers go mobile to buy groceries online? You bet!
The actual ordering of groceries online will continue to be done from a desktop (home or office) or mobile (on the go) device. Special offers by the retailer to the customer will become more prevalent on mobile devices, with a “Buy” button or “Add To My Shopping List” button included with the personalized offer. […]
What if online marketplaces conducted sales like a stock exchange?
It will make the consumer even more powerful. We posted a comment on RetailWire regarding this discussion.
Retail Wire Braintrust discussion: J.Crew is sued for fake sales prices
The ‘never was’ price and truth and advertising. We shared our thoughts.
RFID as electronic article surveillance (EAS)?
By Philip Lassner – Overheer Systems, division of ITL In this brief whitepaper, we highlight the benefits of RFID as an effective EAS (Electronic Article surveillance) device/technology. The traditional EAS model is ‘dumb’. In a traditional EAS security model, a security tag is affixed to an item. The item is authorized to leave the store […]