Will Amazon teach retailers how to execute omni-channel right?

We commented on a RetailWire discussion on whether Amazon can excel at omni-channel retail and show others how it’s done.  Well, not necessarily.  While Amazon has been very successful at ‘pure-play’ commerce, its foray into brick-and-mortar retailing is not guaranteed to be successful.  As we all have learned, the two business channels are very different, each with its own set of challenges.  But then, who knows.  Apple – a computer company – taught retailers a thing or two about retailing and how to do it successfully (highest per-square-foot sales).  Amazon might be able to do the same.  Amazon tests concepts before diving in so they may have figured out something they can do to succeed in the ‘stores’ channel as well.  Our comments were posted in Forbes.com by RetailWire.